PROJECT SCOPE: Brand Positioning, Art Direction, Brand Identity, Copywriting, & Website Development.
PROJECT DURATION: April 2024-August 2024(4 months)
TOOLS USED: Illustrator, Photoshop, After Effects, Webflow
KIND COOPERATIVE is a mission driven organization, dedicated to transforming the education system through holistic programming that nurtures children's natural curiosity and playfulness, while employing scientifically validated techniques to support skill development.
I was tasked with creating a brand identity that would communicate trustworthiness, playfulness, and empowerment. Once I understood the target audience through market research, I created brand identity that embodied the organization's values. The playful color palette kept things light-hearted without losing the importance of the services offered.
