PROJECT SCOPE: Naming, Brand Positioning, Art Direction, Brand Identity, Copywriting, & Website Development.
PROJECT DURATION: July 2024-October 2024(3 months)
TOOLS USED: Illustrator, Photoshop, Webflow
WILD CARD COFFEE is a playfully nostalgic brand. Originally called "Somos Coffee," leadership was looking to rebrand as they relaunched their mobile coffee services in Chicago and simultaneously opened a brick and mortar location in Oak Park, IL.
Previously operated in SF, the new brand needed to reflect the intergenerational demographic of Oak Park, IL. In contrast to the sleek branding of Somos Coffee, Wild Card Coffee leans into a playful and retro aesthetic that appeals to a wider audience.
